Marketing Audit & Strategy
If your marketing isn’t converting the way it should — it’s not a traffic problem. It’s a strategy problem. And no ad campaign, website redesign, or social post will fix it until that problem gets solved.
“In the absence of strategy, every tactic looks like an opportunity.”
– Anonymous
Most marketing problems don’t start with creativity — they start with strategy. Businesses waste thousands of dollars on websites, ads, and campaigns that never had a chance to succeed because they were built on shaky foundations.
Marketing fails when it’s disconnected from the business it’s meant to support. When there’s no clear messaging. When there’s no real plan for conversion. Or when the customer journey is full of friction.
It’s disconnected. Reactive. Slapped together over time by different vendors, different internal teams, and different priorities.
We see it every day:
The problem isn’t your marketing budget.
The problem is no one took the time to figure out why things aren’t working.
That’s exactly where we come in.
At Canarsie, we believe strategy has to come first. Until we understand exactly what’s working, what’s broken, and what your business actually needs — we won’t touch tactics. Because doing things just to “do marketing” isn’t marketing. It’s noise.
A Higher Frequency
Most audits stop at the surface. They’ll tell you what’s technically broken — missing meta tags, slow page speed, bad links — and leave it there.
That’s not what we do.
We go deeper. We look at the full ecosystem of your marketing, connecting what’s happening at the technical level with what’s happening in your sales process, your messaging, and your customer experience.
Sometimes the problem is traffic. Sometimes it’s messaging. Sometimes it’s the way your systems (or people) handle leads.
That’s what this audit uncovers.
Every audit is customized — but typically here’s
01
Business & Brand Overview
We start by grounding the audit in your business. What are you offering? Who are you selling to? What makes you different? This sets the stage for every strategy that follows — because nothing else matters if the foundation is misaligned.
02
Website & User Experience Audit
We assess how your website supports conversions, not just how it looks. That includes layout, mobile responsiveness, speed, messaging, and calls to action. If your website isn’t built to move users toward a decision, it’s underperforming.
03
Traffic Source Analysis
We evaluate where your traffic comes from, how those visitors behave once they land, and where drop-offs happen. This shows us what’s driving attention — and whether that attention is actually converting.
04
SEO & Organic Visibility
We review technical SEO, content relevance, keyword positioning, backlinks, and local search factors. If people can’t find you — or find the wrong message — your site is invisible where it matters most.
05
Paid Search & Advertising Review
If you’re running Google or Meta ads, we audit how your campaigns are structured, what your messaging says, how landing pages perform, and whether your budget is being used effectively.
06
Marketing Automation & CRM
We look at your lead capture forms, follow-up sequences, and back-end workflows. Are leads slipping through the cracks? Are your systems integrated? Are they doing what they were built to do?
07
Email Marketing & Engagement
We assess your email platform, list segmentation, automation flows, and deliverability. A healthy email engine should drive conversions, nurture relationships, and feel like a real conversation at scale.
08
Social Media & Content Presence
We examine how you show up across platforms — from consistency and creative to relevance and interaction. Even if social isn’t your top channel, it contributes to trust and brand recognition.
09
Messaging & Positioning Audit
We review your homepage, ad copy, email headlines, and lead magnets to see if your message is aligned with the problem your customers are actually trying to solve — and whether it’s cutting through the noise.
10
Sales Process & Lead Journey
We step beyond marketing and look at how your leads are followed up with — manually or automatically. Is there friction? Is your sales team getting qualified opportunities? Is there a clear next step for the buyer?
11
Competitor Benchmarking
We look at 2–3 of your top competitors to see how they position, attract, and convert. More importantly, we highlight the gaps you can exploit to outmaneuver them — not copy them.
12
Strategic Roadmap & Action Plan
You’ll walk away with a detailed, prioritized action plan — including what to fix, what to build, and what to focus on for the highest return. If appropriate, we’ll also create a custom Google or Cyfe dashboard to track key metrics moving forward.
Making Better Marketing Decisions Starts Here
❌ We’re not here to run ads for the sake of running ads.
❌ We’re not here to build a pretty website that doesn’t convert.
✅ We’re here to help serious businesses stop wasting money on marketing that doesn’t work.
Our audits are built from 25 years of marketing strategy, working with national brands, private practices, agencies, franchises, and growth-minded business owners who want results — not busy work.
Marketing should be accountable. So should your marketing team.
How much does the audit cost?
Marketing Audits vary based on number of factors, including number of locations, complexity of your marketing, and enterprise audit needs. Most small businesses fall around the $2,500 range.
How long does the audit take?
2–3 weeks depending on access and complexity.
What happens after the audit?
You’ll get a full strategy roadmap and our recommendations. No pressure to move forward — but if you do, your audit fee is credited toward your project.
Can you just fix everything?
Absolutely. That’s what we’re built for.