Search Engine Marketing
Running ads is easy. Running ads that actually make money is rare. We build search campaigns that don’t just show up — they show results.
“Stopping advertising to save money is like stopping your watch to save time.”
– Henry Ford
Most businesses running Google Ads today are stuck in the same cycle:
They’re spending money to get traffic — but traffic alone isn’t the goal. Clicks without conversions are just costs.
The reality is, search ads without strategy waste money fast.
And we see the same issues over and over:
- Poor targeting — the wrong people are seeing your ads
- Weak copy — headlines and descriptions that don’t drive action
- Broad or irrelevant keywords — attracting low-quality traffic
- Terrible landing pages — slow, confusing, or disconnected from the ad
- No tracking or attribution — so you have no idea what’s actually working
Sound familiar?
If you feel like your ad budget is disappearing without consistent, qualified leads to show for it — you’re not imagining it.
The problem isn’t Google. It’s the lack of a strategy.
At Canarsie, we fix that.
We don’t just “run ads” — we create full-funnel strategies that focus on one thing: return on investment. That means the right keywords, the right audience, compelling ad copy, high-converting landing pages, and clear reporting. Every dollar spent is tracked, measured, and optimized to perform better over time.
Search ads shouldn’t feel like a gamble.
With the right strategy, they become one of the most consistent and scalable ways to grow your business.
A Higher Frequency
We don’t run ads just to chase impressions or clicks. Traffic without action is just noise.
At Canarsie, we build search campaigns with one goal in mind: meaningful results — whether that’s qualified leads, booked calls, new customers, or real sales pipeline.
Every campaign we create is grounded in strategy, not guesswork. Before a single ad goes live, we dig deep to align every element with your ideal buyer’s journey — from search intent to post-click experience.
This isn’t set-it-and-forget-it ad management. This is search marketing engineered for performance — tested, optimized, and always aligned with what actually grows your business.
Every search campaign is customized — but typically here’s
01
Strategic Campaign Planning
Before we launch anything, we build a strategy that aligns with your business goals and your customer journey. We identify the highest-value opportunities based on intent, funnel stage, and competition — so your campaigns are built to perform, not just launch.
02
Deep Keyword & Audience Research
We go beyond obvious keywords. Our research process uncovers search terms your ideal customers are actually using — and combines that with geo-targeting, audience segmentation, and negative keyword filters to eliminate waste and attract the right clicks.
03
Custom Campaign Buildouts
No templates. No shortcuts. We build every campaign from scratch, tailored to your offers, your goals, and your audience. That includes granular ad group structures, custom extensions, branded copy, and strategic bid setups designed to drive ROI from day one.
04
High-Intent Ad Copywriting
Every word in your ad matters. We write ad copy that connects with search intent, pre-qualifies clicks, and sets the right expectations. It’s not about writing “clever” ads — it’s about writing ads that convert.
05
Conversion-First Landing Pages
We design and build custom landing pages (or optimize your existing ones) to align perfectly with each campaign. That means faster load times, focused messaging, stronger CTAs, and higher conversion rates — all built around the action you want users to take.
06
Smart Bidding & Budget Allocation
We set up and manage bidding strategies that balance cost-efficiency with performance — whether that’s manual CPC, enhanced bidding, or conversion-based automated strategies. Your budget goes where it performs best, with clear adjustments based on data.
07
Full-Funnel Reporting
We implement tracking at every step of the funnel — from ad clicks and form submissions to phone calls and purchases. Then we turn that data into clear reports and dashboards so you know what’s working, what’s not, and what’s next.
08
Ongoing Optimization
Our job doesn’t stop once the campaign is live. We monitor performance, run A/B tests, expand keyword opportunities, cut waste, and refine the funnel continuously. This is how good campaigns become great — and great campaigns scale.
Making Better Marketing Decisions Starts Here
Most agencies will happily take your ad budget and give you a report full of impressions and clicks.
We care about one thing: conversions.
Search ads aren’t about visibility — they’re about revenue.
When you work with Canarsie, your campaigns are built to:
- Attract the right traffic
- Filter out the wrong traffic
- Convert visitors into customers
- Scale what’s working
- Cut what’s wasting money
Anything else is just noise.
How much does SEM management cost?
SEM management starts at $1,500/month or 20% of ad spend, whichever is greater.
How much ad spend should I have?
Recommended minimum ad spend varies based on industry and competitive landscape. We'll guide you based on what's realistic for your market, but expect at least $2,000/month for measurable results.
Do you require long-term contracts?
We require a 6-month minimum engagement to build, test, and optimize your campaigns properly.
Who owns the ad account?
You do. Always. We work inside your ad account with access you provide. We don't hold your data or accounts hostage.
What platforms do you manage?
Google Ads, Bing/Microsoft Ads, and YouTube Ads.