Email Marketing
Email marketing isn’t dead. Bad email marketing is. The right strategy, automation, and messaging turns email into one of the highest ROI channels in your entire marketing system.
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
– David Newman
The Truth About Email Marketing
Email isn’t dead — bad email is.
Too many businesses treat email marketing like a checkbox: send a newsletter, blast a promotion, hope someone clicks. But sending more emails doesn’t mean getting better results. If your open rates are flat, your click-throughs are low, and your list is disengaged, it’s not the platform — it’s the strategy.
Fact – most businesses treat it like an afterthought.
The truth is, email is still one of the highest-ROI marketing channels available — but only when it’s used the right way. That means understanding your audience, segmenting your list, personalizing content, and aligning every message with the next step in your funnel.
At Canarsie, we don’t just “send emails.” We build intelligent, automated, conversion-focused email systems that connect with the right people at the right time. From welcome flows and nurture sequences to re-engagement campaigns and product launches, our email strategies are built to support real growth — not just fill inboxes.
Most email campaigns fail because they’re treated like announcements — not conversations. Generic blasts, inconsistent messaging, and irrelevant offers lead to low open rates and even lower engagement. That’s not how we do things at Canarsie.
We approach email like a system: one that meets your audience where they are, delivers timely and relevant content, and guides them toward action. Whether it’s a cold lead, a warm subscriber, or an active buyer, we build sequences that feel personal — even at scale.
Our email strategy focuses on:

01
Full-Funnel Email Strategy
We design email systems around your customer journey — from lead capture to conversion and beyond. Every sequence has a purpose, every send has a goal, and every message is aligned with your larger marketing and sales process.
02
Behavior-Based Automations
We build flows that respond to what your users actually do — whether they open, click, buy, or go quiet. This includes welcome sequences, re-engagement, upsells, and nurturing flows triggered by real user behavior.
03
List Segmentation & Management
We organize your audience into meaningful segments based on behavior, interest, or lifecycle stage — so you can send targeted, relevant emails that perform better and avoid sending “one-size-fits-all” blasts.
04
Campaign Planning & Management
Need to promote a new product, event, or service? We handle one-time and recurring campaign builds — complete with calendar planning, copywriting, design, and tracking. You’ll know what’s going out, when, and why.
05
High-Converting Copy & Creative
From subject lines that get opened to body copy that drives clicks, we write and design every email to match your voice, brand, and goals — whether it’s plain-text for authenticity or polished HTML templates.
06
Platform Setup & Integrations
Whether you’re using ActiveCampaign, HubSpot, Klaviyo, Mailchimp, or GoHighLevel, we set up or clean up your account, connect your forms, and integrate everything with your CRM, site, and ads for seamless data flow.
07
Deliverability & List Health Optimization
We help protect your sender reputation by maintaining clean lists, setting up domain authentication (SPF, DKIM, DMARC), and optimizing send frequency — ensuring more of your emails land in the inbox, not the spam folder.
08
Reporting & Optimization
We don’t just send and forget. You’ll get insights on open rates, click-throughs, conversions, and list performance — with recommendations for improvement so every campaign gets smarter over time.
We don’t just write emails.
We design systems that help your business communicate, nurture, and convert — without needing a full-time team glued to the send button.
Most email marketing fails because it’s:
- Too general
- Too boring
- Too salesy
- Too inconsistent
We build email marketing that feels like real communication.
Personal. Timely. Strategic.
Emails that people actually look forward to opening.
Emails that drive revenue.
How much does email marketing cost?
Monthly email marketing management starts at $1,500/month depending on volume, strategy, and automation needs.
One-time project-based automation builds available.
What platforms do you work with?
ActiveCampaign (preferred), HubSpot, Klaviyo, MailChimp, GoHighLevel, and other major platforms.
Will you write the emails?
Yes — we can handle strategy, copywriting, automation setup, and send management.
Can you just manage my newsletters?
Yes — we offer ongoing newsletter content planning and management if you already have automations in place.
Do I own everything you create?
Always. Every sequence, every email, every template — it’s yours.